About EverClever
Started by a mother and daughter who never run out of things to say to each other.
EverClever was dreamed up by Debbie, a former journalist turned communications consultant, and her daughter, Zoe. We've always loved trading trivia over dinner, part of a "no phones at the dinner table" rule that's been in our family since Zoe was born — and one that Zoe herself strictly enforces to this day.
Somewhere along the way, we realised the real magic wasn't the rule itself. It was what filled the silence once the phones went away: a good question, a strange fact, a story worth telling. So we built EverClever to hand that same spark to other families, one message at a time.
Who it's for
Parents of primary-schoolers
The questions are designed for curious primary-school minds — old enough to have opinions, young enough to still think your questions are worth answering.
Busy households
No prep, no logging in, no worksheets to print. We meet you where you already are: your WhatsApp chat list.
How we write every entry
Age-appropriate
Every story is written for curious primary-school minds: clear sentences, vivid details, and no patronising tone.
Conversation-first
The goal isn't trivia, it's talk. We always include a parent prompt and follow-up questions.
Curiosity over correctness
We prioritise wonder, open-ended thinking, and questions that don't have one right answer.
No screens needed at the table
The entry is short enough to read aloud or remember. You can put the phone away and still have the conversation.
Fresh mix of topics
Today in the World, Language, History, Science, Art & Music, Geography & Nature and Human Body rotate through the week.
Human-screened
We use AI for research, but every entry is reviewed by human experts against our safety guidelines before it's sent to you.
Our advisors
Claudine Fernandez
Claudine holds a Master's in Arts in Education from the Harvard Graduate School of Education and a Bachelor's degree from the National University of Singapore. She's been teaching English and Literature since 2007, and is the founder of Artistic Strategies Academy, an organisation dedicated to growing young writers in Singapore through the arts. She regularly runs professional development workshops for teachers and parents on building children's creative and critical thinking skills, and is the author of the children's activity books Every Child's Guide to Write Away! Claudine helps make sure every EverClever story is pitched exactly right for a young, curious mind.
Dr Alethea Kerk
Dr Kerk is a Chartered Educational and Child Psychologist with over 15 years of experience, having worked both within Singapore's Ministry of Education and in private practice. She's registered with professional psychology bodies in both the UK and Singapore, and holds advanced training from University College London and the National Institute of Education. Alongside her clinical work, she is an Associate Faculty member at the Singapore University of Social Sciences, teaching psychology undergraduates. Alethea makes sure every EverClever prompt is not just fun, but genuinely good for building parent-child connection, and safe for the table it lands on.